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Breitling · since 1943

Premier

The brand's elegant chronograph

The Premier was Breitling's first chronograph built for civilian life rather than the cockpit — a line that brings technical substance into classical proportions.

History

The evolution of the Premier

In 1943 Willy Breitling introduced the Premier as an elegant chronograph, at a time when the brand supplied mainly cockpit instruments.

The models of the 1940s and 1950s show slender cases, thin lugs and understated dials with tachymeter or telemeter scales.

During the 1970s the name disappeared from the range and survived for decades only within the vintage market.

In 2018 the Premier returned as its own collection, joined from 2019 by the in-house calibre B01 and special models with historical ties.

Design DNA
Case
40–42 mm steel, gold
Dial
Classic chronograph layout
Movement
B01 in-house calibre, COSC
Scales
Tachymeter, telemeter depending on reference
Strap
Alligator leather, steel
Power reserve
70 hours
References

Key reference numbers at a glance

7771940sEarly Premier with Venus movement
7871950sPremier with telemeter scale
AB0118since 2019Premier B01 Chronograph 42
AB0930since 2020Premier B09 Hand-Wound 40
Collector's perspective

What to look for when buying

  1. 01

    Vintage Premiers are among the most accessible ways to acquire a historic Swiss chronograph.

  2. 02

    Dial condition and the originality of the hands determine value more than the case does.

  3. 03

    Modern B01 references bring in-house technology to a classical form and hold stable value in the market.

Availability

Breitling Premier at Predeluxe

Personal Consultation

Questions about Breitling Premier?

Book a complimentary live call with our specialists. We will explain the process, answer detailed questions and guide you in your decision — regardless of whether the piece is currently available.

Sell to us & Trade-in

We purchase Your Breitling Premier — discreetly, verified and at fair market terms.

Send us a few details about your watch. You will typically receive an initial assessment from our experts in Zurich and Dubai within 24 hours.